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When Henry Luce announced in 1941 that we were living in an American century, he believed the international popularity of American culture made a world favorable to U.S. interests. For decades, his claim seemed to hold. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift Built on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are unpredictable, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American soft power. They indicate an era after the American century, in which popular American products and phenomena, such as comic books, teen romances, social networking sites, and American ways of expressing sexuality, are stripped of their American associations and creatively re-presented in very different terms. A film like Argo or superhero comics is then imbibed with new meanings. Arguing against those in both scholarly and policy circles who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses instead on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more then extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings. After the American Century: The Ends of US Culture in : After the American Century: The Ends of US Culture in the Middle East After the American Century: The Ends of US Culture in the Middle East After the American Century: The Ends of US Culture in After the American Century has 9 ratings and 3 reviews Gretel said: The Ends of US Culture in the Middle East as Want to Read: Want to Read saving After The American Century: The Ends Of US Culture In After The American Century: The Ends Of US Culture In The Middle East By Brian T Edwards Professor in Middle East American Century: The Ends of US Culture AFTER THE AMERICAN CENTURY THE ENDS OF U S CULTURE IN THE after the american century the ends of u s culture in the middle east after the download after the american century the ends of u s culture in the middle east After the American Century: The Ends of US Culture in After the American Century: The Ends of US Culture in era after the American century from the United States to the Middle East and North Africa might Project MUSE - After the American Century: The Ends of US After the American Century: The Ends of US Culture in the Middle East by Brian T Edwards The Ends of US Culture in the Middle East by Brian T Edwards After the American Century: The Ends of US Culture in After the American Century: The Ends of US Culture in the Middle East After the American Century: The Ends of US Culture in the Middle East Kindle Edition After the American Century: The Ends of US Culture in After the American Century: The Ends of US Culture in the Middle East Brian T Edwards English; They indicate an era after the American century After the American Century Books Columbia University Press After the American Century The Ends of US Culture in the Middle East Columbia University Press Share Pub Date: April 2017 After the American Century: The Ends of US Culture in After the American Century: The Ends of US Culture in the Middle East The Ends of US Culture in the Middle East by Brian T Edwards (review) Author:
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